# 365 Lab — kompletna baza znanja (SR)

> 365 Lab je beogradska kompanija koja već skoro 15 godina dizajnira, razvija i proizvodi interaktivne brend aktivacije, AI uređaje i pametne proizvode za događaje i brendove — hardver i softver od nule. Radimo u Srbiji, na Balkanu i širom Evrope. Sajt je dostupan na 11 jezika.

## Osnovni podaci
- Pravno ime: 365 Lab DOO
- Adresa: Šabačka 12, Beograd, Srbija
- Email: kontakt@365lab.tech · Telefon: +381 65 290 0023
- Web: https://365lab.tech (11 jezika: sr, en, de, fr, el, it, es, pt, hu, ro, ar)
- Dva stuba poslovanja: 1) iznajmljivanje interaktivnih brend aktivacija za događaje; 2) razvoj i proizvodnja pametnih uređaja i softvera po meri (vending, foto kiosci, AI totemi).
- Klijenti i brendovi sa kojima smo radili: Air Serbia, Old Spice, Snickers, National Geographic, Heineken, Glovo, dm drogerie markt, Dexyco, Euroleague, La Roche-Posay, Levi9, Perwoll, Visa, EXIT festival.

## Interaktivne aktivacije — hardver (28)
Aktivacije se iznajmljuju za događaje (sajmovi, festivali, konferencije, promocije) i brendiraju po meri klijenta. Cena na upit.
- **AI Drawing Bot** (https://365lab.tech/sr/aktivacije/ai-drawing-bot): Robot crta portret ili zabavnu karikaturu posetioca na licu mesta. Korisnik se fotografiše, algoritam obrađuje sliku, a robotska ruka precizno iscrtava lik na papiru pred publikom za manje od 60 sekundi. Proizvod/ishod: Realističan portret ili karikatura. Dimenzije: Širina 60cm x visina 120cm x dubina 60cm. Pogodno za: Sve tipove događaja.
- **AI Teleport** (https://365lab.tech/sr/aktivacije/ai-teleport): Napredna video aktivacija koja koristi veštačku inteligenciju i naš softver da "teleportuje" korisnika u potpuno novi, virtuelni svet (drugu zemlju ili bilo koji scenario po izboru). Proizvod/ishod: Video korisnika u scenariju po izboru. Dimenzije: Širina 85cm x visina 195cm x dubina 25cm. Pogodno za: Konferencije, promotivne događaje, sajmove.
- **AI Trident** (https://365lab.tech/sr/aktivacije/ai-trident): Aktivacija kombinuje tri ekrana i veštačku inteligenciju kako bi generisala stilizovane avatare korisnika na osnovu odabranog scenarija ili teme. Proizvod/ishod: AI fotografija (avatar) korisnika u scenariju po izboru. Dimenzije: Širina 135cm x visina 221cm x dubina 135cm. Pogodno za: Konferencije, tematske događaje, sajmove, korporativne proslave.
- **AR Booth** (https://365lab.tech/sr/aktivacije/ar-booth): Korišćenjem proširene stvarnosti (augmented reality), korisnici na ekranu vide sebe pored svojih omiljenih sportista, javnih ličnosti ili animiranih likova, fotografišu se ili snimaju video sa njima. Proizvod/ishod: Fotografija ili video sa sportistima, izmišljenim likovima itd. Dimenzije: Širina 150cm x visina 210cm x dubina 50cm. Pogodno za: Sportski događaji, film i muzika, tržni centri.
- **Bicycle Challenge** (https://365lab.tech/sr/aktivacije/bicycle-challenge): Interaktivno takmičenje na stacionarnim biciklima gde učesnici imaju cilj da stignu prvi ili ostvare zadati rezultat. Kombinuje se sa interaktivnim totemom ili smart vending mašinom, uz naš softver. Proizvod/ishod: Nagrada klijenta za ispunjen zadatak. Dimenzije: Na upit (zavisi od cele postavke). Pogodno za: Team building, sportske događaje, trke, wellness i sličnu tematiku.
- **Catcher** (https://365lab.tech/sr/aktivacije/catcher): Konstrukcija nasumično ispušta palice, košarkaške ili fudbalske lopte. Takmičari se bore da uhvate što više i tako osvoje nagradu. Na aktivaciji takođe postoji ekran koji prati rezultate u realnom vremenu. Proizvod/ishod: Nagrada klijenta za ispunjen zadatak. Dimenzije: Visina 205cm, prečnik kruga 150cm. Pogodno za: Zabavne i događaje na otvorenom, događaje sa sportskom tematikom.
- **Čitač sudbine** (https://365lab.tech/sr/aktivacije/citac-sudbine): Korisnik postavlja svoju šoljicu unutar uređaja, ispod skenera. Algoritam analizira i na ekranu ispisuje personalizovanu poruku ili predviđanje za različite oblasti. Korisnik potom preuzima sadržaj lakim skeniranjem QR koda. Proizvod/ishod: Personalizovano čitanje koje se preuzima putem QR koda. Dimenzije: Širina 30cm x visina 40cm x dubina 40cm. Pogodno za: Kafiće, tržne centre, promotivne događaje.
- **Claw Machine** (https://365lab.tech/sr/aktivacije/claw-machine): Arkadna mašina sa mehaničkom kandžom (hvataljkom). Korisnici upravljaju palicom kako bi uhvatili željenu nagradu unutar staklene kabine. Proizvod/ishod: Fizičke nagrade unutar kugli ili kuponi/vaučeri. Dimenzije: Širina 90cm x visina 215cm x dubina 80cm. Pogodno za: Retail, promotivne događaje, tržne centre.
- **Drone Race** (https://365lab.tech/sr/aktivacije/drone-race): Aktivacija obuhvata postavljanje bezbednog i ograđenog poligona za trku dronova, gde su prepreke brendirane u obliku logotipa. Svim učesnicima je osigurana stručna obuka i vođenje kroz proces upravljanja. Proizvod/ishod: Nagrada klijenta za ispunjen zadatak. Dimenzije: Širina 320cm x visina 300cm x dubina 600cm. Pogodno za: Tech konferencije i događaje, sajmove, velike prostore.
- **Fotokabina** (https://365lab.tech/sr/aktivacije/fotokabina): Moderna zatvorena kabina za fotografisanje sa rekvizitima. Korisnici se fotografišu, a sistem automatski primenjuje brendirani ram i štampa fotografije za nekoliko sekundi. Proizvod/ishod: Brendirana štampana fotografija. Dimenzije: Širina 210cm x visina 200cm x dubina 100cm. Pogodno za: Korporativne proslave, rođendane, beauty događaje.
- **HoloTube** (https://365lab.tech/sr/aktivacije/holotube): Uređaj koji prikazuje 3D animacije i proizvode koji plutaju u prostoru, stvarajući iluziju holograma. Pogodno za futurističku prezentaciju proizvoda ili privlačenje pažnje na štandovima. Proizvod/ishod: 3D holografski prikaz proizvoda ili virtuelnog govornika. Dimenzije: Visina 215cm, prečnik 110cm. Pogodno za: Sajmove, lansiranja proizvoda, konferencije.
- **Interaktivni Duo AI Totem 27"** (https://365lab.tech/sr/aktivacije/interaktivni-duo-ai-totem-27): Totem opremljen ekranima sa obe strane i integrisanim štampačem. Posebno je dizajniran za AI slikanje, čime se učesnicima omogućava da odmah vide i preuzmu svoje personalizovane slike, ali ga je moguće korisiti i za ostale softvere. Proizvod/ishod: AI fotografija u scenariju po izboru, brendirana igrica, kviz znanja, anketa. Dimenzije: Širina 65cm x visina 195cm x dubina 50cm. Pogodno za: Konferencije, promotivne događaje, sajmove.
- **Interaktivni Paketomat** (https://365lab.tech/sr/aktivacije/interaktivni-paketomat): Korisnici rešavaju kviz ili igraju kratku igricu na ekranu, nakon čega se automatski otvaraju jedna od vrata na paketomatu iza kojih ih čeka nagrada. Proizvod/ishod: Nagrada ili uzorak proizvoda iz pregrade. Dimenzije: Širina 240cm x visina 200cm x dubina 60cm. Pogodno za: Tržne centre, BTL kampanje, promocije novih proizvoda.
- **Interaktivni Totem 55"** (https://365lab.tech/sr/aktivacije/interaktivni-totem-55): Naša zlatna sredina kada su totemi u pitanju. Sa ekranom visoke rezolucije od 55 inča, ovaj totem je ultimativni "all-rounder". Savršeno balansira dimenzije i funkcionalnost, što ga čini idealnim za pokretanje brendiranih igrica, interaktivnih kvizova ili AI foto aktivacija. Proizvod/ishod: Brendirana igrica, kviz znanja, anketa ili digitalna AI fotografija (avatar). Dimenzije: Širina 85cm x visina 195cm x dubina 25cm. Pogodno za: Konferencije, tržne centre, sajmove, hotele, javne prostore.
- **Interaktivni Totem 75"** (https://365lab.tech/sr/aktivacije/interaktivni-totem-75): Vertikalni ekran osetljiv na dodir visokog kvaliteta, služi za interakciju sa korisnicima: od informisanja o događaju, preko popunjavanja anketa, do igranja brendiranih igara, najčešće Tapkalice. Proizvod/ishod: Nagrada klijenta za ispunjen zadatak. Dimenzije: Širina 150cm x visina 210cm x dubina 50cm. Pogodno za: Konferencije, sajmove, hotele, javne prostore, tržne centre, festivale.
- **iPad Booth** (https://365lab.tech/sr/aktivacije/ipad-booth): Kompaktna i visoko mobilna foto stanica bazirana na iPad uređaju sa profesionalnim prstenastim osvetljenjem (ring light). Idealna za prostore gde je budžet ili prostor ograničen. Proizvod/ishod: Brza digitalna fotografija, GIF ili boomerang video. Pogodno za: Manje proslave, modne događaje, promocije.
- **Kaleidoskop** (https://365lab.tech/sr/aktivacije/kaleidoskop): Privlačna i vizuelno impresivna instalacija u koju posetioci mogu zakoračiti. Unutrašnjost kreira beskonačne refleksije svetla i boja uz pomoć ogledala i LED ekrana, čineći je savršenim mestom za snimanje originalnog sadržaja. Proizvod/ishod: Vizuelni 3D prostor sa svetlosnim efektima. Dimenzije: Širina 350cm x visina 280cm x dubina 250cm. Pogodno za: Festivale, modne revije i beauty događaje, lansiranja proizvoda, promocije.
- **Kick Pass** (https://365lab.tech/sr/aktivacije/kick-pass): Fudbalska aktivacija gde se učesnici takmiče sa ciljem da ostvare što više šuteva u svetleće tastere u unapred određenom vremenskom roku. Specijalizovani softver precizno beleži rezultate uživo. Proizvod/ishod: Rang lista sa rezultatima i nagrada klijenta za najboljeg takmičara. Dimenzije: Širina 270cm x visina 80cm x dubina 270cm. Pogodno za: Sportske događaje, fan zone, festivale, team building.
- **Magic Mirror** (https://365lab.tech/sr/aktivacije/magic-mirror): Interaktivna foto stanica u obliku ogledala pune veličine. Korisnici se fotografišu ispred ekrana, uz mogućnost korišćenja tematskih rekvizita, nakon čega sistem odmah primenjuje brendirani ram i štampa fotografiju za nekoliko sekundi. Proizvod/ishod: Brendirana štampana fotografija. Dimenzije: Širina 110cm x visina 160cm x dubina 60cm. Pogodno za: Korporativne proslave, gala večere, venčanja, mature.
- **Mash Machine** (https://365lab.tech/sr/aktivacije/mash-machine): Interaktivni muzički sto koji omogućava korisnicima da jednostavnim pomeranjem diskova (predstavljaju vokal, ritam, melodiju i bas) kreiraju sopstvenu muziku, bez ikakvog predznanja. Proizvod/ishod: Video kreiranja svog muzičkog miksa u realnom vremenu. Dimenzije: Širina 80cm x visina 100cm x dubina 80cm. Pogodno za: Festivale, muzičke događaje, velike događaje na otvorenom.
- **Money Grab** (https://365lab.tech/sr/aktivacije/money-grab): Učesnik ulazi u zatvorenu providnu kabinu u kojoj snažan protok vazduha podiže vaučere, novčanice ili nagradne papiriće u pokretni vrtlog. Cilj je da se u ograničenom vremenskom roku uhvati što više nagrada u letu. Proizvod/ishod: Uhvaćeni vaučeri, kuponi ili nagradni listići. Dimenzije: Širina 130cm x visina 250cm x dubina 130cm. Pogodno za: Tržne centre, sajmove, nagradne igre, promotivne događaje i kampanje.
- **Mosaic Wall** (https://365lab.tech/sr/aktivacije/mosaic-wall): Sve fotografije se automatski se štampaju u dva primerka – jedna brendirana fotografija se daje gostu, dok druga ide na mozaik zid. Na osnovu unapred određenog dizajna po meri klijenta, lepe se fotografije koje poput se puzli sklapaju i grade finalni vizuelni prikaz. Proizvod/ishod: Veliki zajednički zidni mozaik sastavljen od fotografija posetilaca. Dimenzije: Širina 300cm x visina 220cm x dubina 100cm. Pogodno za: Team building, velike korporativne jubileje, poslovne proslave, konferencije.
- **Print Press** (https://365lab.tech/sr/aktivacije/print-press): Pokretna mini štamparija koja pred očima posetilaca izbacuje potpuno originalan brendirani materijal. Gost se fotografiše i softver ga automatski postavlja na dizajniranu naslovnu stranu časopisa. Proizvod/ishod: Personalizovane naslovnice i mini magazini sa likom gosta. Dimenzije: Širina 100cm x visina 200cm x dubina 80cm. Pogodno za: Konferencije, sajmove, korporativne proslave, jubileje, promo događaje.
- **Reaction Game** (https://365lab.tech/sr/aktivacije/reaction-game): Brzina i preciznost su ključni u ovom izazovu. Učesnik ima zadatak da pritisne što više tastera koji nasumično svetle u zadatom vremenskom roku. Displej u centru u realnom vremenu prikazuje rang listu i beleži najuspešnije takmičare. Proizvod/ishod: Rang lista sa rezultatima i nagrada klijenta za najbolje učesnike. Dimenzije: Širina 180cm x visina 200cm x dubina 50cm. Pogodno za: Sportske događaje, sajamske štandove, događaje na otvorenom, team building.
- **Scream Booth** (https://365lab.tech/sr/aktivacije/scream-booth): Zvučno izolovana kabina u kojoj posetioci imaju zadatak da puste glas što jače mogu. Specijalni sistem meri jačinu zvuka u decibelima i prikazuje rezultate uživo na ekranu, dok se učesnici takmiče pojedinačno ili timski. Proizvod/ishod: Rezultat jačine buke na ekranu i nagrada klijenta na osnovu najglasnijeg navijanja. Dimenzije: Širina 200cm x visina 250cm x dubina 150cm. Pogodno za: Festivale, sportske događaje, fan zone.
- **Smart Vending** (https://365lab.tech/sr/aktivacije/smart-vending): Pametna vending mašina modifikovana tako da umesto novca zahteva uspešnu interakciju. Posetioci mogu osvojiti i preuzeti uzorke ili proizvode rešavanjem brendirane igrice, kviza znanja ili fizičkom aktivnošću. Proizvod/ishod: Automatizovana nagrada koju obezbeđuje klijent. Dimenzije: Širina 80cm x visina 200cm x dubina 80cm. Pogodno za: BTL kampanje, tržne centre, sajmove, promocije novih proizvoda.
- **Sto od 100’’** (https://365lab.tech/sr/aktivacije/sto-od-100): Ogroman horizontalni ekran osetljiv na dodir na kome više korisnika istovremeno može da pregleda digitalni sadržaj, mapu objekta, sklapa slagalice ili igra interaktivne igrice prstima. Proizvod/ishod: Interaktivna pretraga kataloga, igranje grupnih igara, 3D prezentacije. Dimenzije: Širina 270cm x visina 80m x dubina 175cm. Pogodno za: Sajmove, muzeje, biznis konferencije, prezentacije nekretnina.
- **Vortex 360** (https://365lab.tech/sr/aktivacije/vortex-360): Gosti stoje na fiksnoj kružnoj platformi dok se rotirajuća ruka sa profesionalnom kamerom velike brzine okreće oko njih pod uglom od 360 stepeni. Sistem kreira dinamične video efekte u pokretu koje korisnici odmah preuzimaju. Proizvod/ishod: Atraktivni slow-motion video koji se preuzima skeniranjem QR koda. Dimenzije: Širina 300cm x visina 240cm x dubina 300cm (sa oktagonom). Pogodno za: Crveni tepih, modne događaje, festivale, korporativne proslave, promocije.

## Softverska rešenja (9)
- **Igra memorije** (https://365lab.tech/sr/aktivacije/igra-memorije): Klasična brendirana igra memorije u kojoj korisnici imaju zadatak da u određenom vremenskom roku pronađu i upare iste kartice na ekranu. Softver se u potpunosti vizuelno prilagođava brendu klijenta, uključujući i izgled samih kartica.
- **Igrice prepoznavanja lica** (https://365lab.tech/sr/aktivacije/igrice-prepoznavanja-lica): Napredni softver koji koristi kameru za detekciju lica i izraza korisnika u realnom vremenu. Korisnik se fotografiše, a aplikacija u nekoliko sekundi pretvara njegovo lice u glavnog junaka igre – on postaje lik koji trči, skače, pobeđuje i sakuplja poene.
- **Kvizovi** (https://365lab.tech/sr/aktivacije/kvizovi): Interaktivna aplikacija za proveru znanja, rešavanje anketa ili testova ličnosti. Korisnici odgovaraju na pitanja sa više ponuđenih odgovora, a softver na kraju generiše rezultat, personalizovanu poruku ili odobrava nagradu u zavisnosti od uspešnosti.
- **Puzzle** (https://365lab.tech/sr/aktivacije/puzzle): Interaktivna aplikacija gde korisnici prevlačenjem delova na ekranu imaju zadatak da sklope ključni vizuelni motiv brenda, sliku proizvoda ili reklamni poster u što kraćem roku, dok sistem meri vreme i beleži najbolje rezultate.
- **QR kod registracija** (https://365lab.tech/sr/aktivacije/qr-kod-registracija): Omogućava potpunu digitalnu kontrolu događaja – od registracije učesnika do završne analitike. Sve funkcioniše kroz jedinstveni sistem koji obuhvata online prijave, check-in putem mobilnih uređaja, kontrolu pristupa i praćenje posetilaca u realnom vremenu. Sve ovo je moguće i uz dodatne opcije gamifikacije, anketa i detaljnih izveštaja.
- **Rešenja po meri** (https://365lab.tech/sr/aktivacije/resenja-po-meri): Kompletan razvoj unikatnih aplikacija, igrica i softverskih rešenja od nule, prema specifičnim zahtevima kampanje ili kreativnog koncepta klijenta. Uključuje kodiranje, napredne integracije hardvera i UI/UX dizajn po meri. Prikupljanje korisničkih podataka i prateća analitika dostupni su kao dodatna opcija na upit i po potrebi klijenta.
- **Striker** (https://365lab.tech/sr/aktivacije/striker): Primer softvera razvijenog po meri (za brend Snickers) u formi igrice u kojoj takmičari kontrolišu šut putem tableta, birajući jačinu i putanju penala. Cela igrica se odvija na ekranu, uz praćenje i prikaz rezultata učesnika u realnom vremenu.
- **Tapkalica** (https://365lab.tech/sr/aktivacije/tapkalica): Dinamična i brza igrica u kojoj korisnik ima zadatak da u ograničenom vremenskom periodu što brže i preciznije tapka po ekranu kako bi sakupio brendirane predmete koji donose poene i izbegao prepreke.
- **Točak sreće** (https://365lab.tech/sr/aktivacije/tocak-srece): Digitalna verzija popularne nagradne igre. Korisnik dodirom ekrana pokreće virtuelni točak podeljen na polja sa nagradama ili popustima. Softver poseduje admin panel za precizno podešavanje verovatnoće i limita za dodelu pojedinačnih nagrada.

## Razvoj uređaja i rešenja po meri
- **Shower Karaoke Booth (Old Spice)** (case study): Na muzičkom festivalu EXIT imali smo priliku da osmislimo i izradimo jedinstvenu aktivaciju koja se savršeno uklapala u identitet brenda Old Spice. Montirali smo pravu kabinu za tuširanje koja je zapravo bila Karaoke Booth: učesnici su birali omiljenu pesmu, izvodili svoj nastup pod tušem i potom odmah preuzeli video svog performansa putem QR koda.
- **Airbus Replica (Air Serbia)** (case study): Povodom obeležavanja 10 godina postojanja kompanije Air Serbia, naš tim je realizovao još jednu unikatnu brend aktivaciju – repliku unutrašnjosti Airbus aviona postavljenu pored TC Ušće. Posetioci su imali priliku da dožive realističnu simulaciju leta ka šest svetskih destinacija. Aktivacija je obuhvatila namenski razvijen softver i animacije koje simuliraju uzletanje i sletanje na izabrane destinacije, praćene autentičnim zvukom u kabini i slikom na prozoru.
- **Cvetomat**: Pametna prodavnica cveća i osetljive robe koja radi 00-24h u svim vremenskim uslovima. Cvetomat obezbeđuje svežinu aranžmana kroz kontrolisani sistem sporog hlađenja bez isušivanja, dok antivandal ekran i višeslojno kaljeno staklo garantuju maksimalnu bezbednost i zaštitu. Modularni dizajn omogućava prilagođavanje broja i veličine kutija po izboru. Sistem omogućava neprestanu prodaju za sve tipove plaćanja – kartice, mobilne aplikacije i gotovinu – uz momentalno izdavanje računa putem QR koda. Daljinsko praćenje temperature i stanja zaliha omogućava laku i preciznu kontrolu poslovanja "na klik" putem telefona. Karakteristike: Integrisan sistem naplate uz fiskalizaciju; Broj kutija, oblik i dizajn po meri; Aplikacija za korisnike — lak izbor proizvoda i vršenje plaćanja; Aplikacija za vlasnika — potpuna kontrola uređaja sa telefona.
- **Samouslužna fotokabina (Pix Totem)**: Pametni uređaj za distribuciju suvenira koji spaja digitalno iskustvo i fizičke proizvode u svim spoljašnjim uslovima. Pix Totem je samouslužni photo booth i vending aparat modernog dizajna, opremljen outdoor ekranom na dodir od 1500 nita i otporan na temperature od -10°C do 50°C. Korišćenjem AI tehnologije i kvalitetnih materijala, uređaj pruža posetiocima jedinstveno turističko iskustvo kroz brzu izradu personalizovanih uspomena. Sistem omogućava laku i brzu kupovinu originalnih suvenira (fotografija, magneta, razglednica i novčića) uz integrisan sistem naplate. AI softver nudi napredne opcije poput automatskog uklanjanja pozadine, grupne zamene lica, pa čak i fotografisanja za lična dokumenta. Karakteristike: Integrisan sistem naplate i brza izrada proizvoda; AI softver: uklanjanje pozadine, zamena lica; Fotografije, magneti, razglednice i suvenir novčići; Brendiranje spoljašnosti i softver po meri.
- **Totemi po meri**: Multifunkcionalni vertikalni ekrani osetljivi na dodir, namenjeni direktnoj interakciji sa korisnicima, uz opciju izrade pratećeg softvera po meri klijenta. Ponuda obuhvata tri standardna modela – Totem 75" je zbog velikih dimenzija najbolji izbor za interaktivne mape lokacija i snalaženje u prostoru, Totem 55" je idealan za brendirane igrice i kvizove, dok je Duo Totem 27" (sa ekranima sa obe strane i dva odvojena računara) savršen za AI slikanje i generisanje avatara uz integrisan štampač. Pored standardnih modela, naš tim izrađuje totem u kompletno custom dimenzijama i oblicima prema specifičnim zahtevima projekta. Karakteristike: Izrada totema u dimenzijama i oblicima po želji klijenta; Razvoj softvera po meri: interaktivne mape lokacija, AI slikanje, aplikacije; Duo model: dva ekrana, dva odvojena računara i integrisan štampač; Pogodno za stalne postavke: tržne centre, sajmove, hotele i javne prostore.

### Proces razvoja (6 koraka)
1. **Inicijalni kontakt i konsultacija** — Prvi korak je definisanje ciljeva i potreba. Kroz inicijalni sastanak analiziramo prostor, ciljnu grupu i namenu uređaja kako bismo predložili optimalne dimenzije i funkcionalnosti softvera.
2. **Projektovanje hardvera i softvera po meri** — U zavisnosti od odabranog rešenja, naš inženjerski i dizajnerski tim kreira tehničku specifikaciju. U ovoj fazi definišemo tačne hardverske komponente (ekrani, štampači, računari, boksevi) i razvijamo namenski softver (AI slikanje, interaktivne mape, kvizovi).
3. **Proizvodnja i razvoj softvera** — Rok izrade direktno zavisi od kompleksnosti projekta i naš tim će ga naglasiti unapred. Dok se u radionici sklapa konstrukcija od najkvalitetnijih materijala, programerski tim paralelno kodira i brendira korisnički interfejs.
4. **Rigorozno testiranje** — Pre bilo kakvog transporta, kompletno sklopljen uređaj prolazi kroz fazu internog testiranja. Softver i hardver se opterećuju i testiraju u realnim uslovima rada kako bi se garantovala maksimalna stabilnost i besprekorno korisničko iskustvo.
5. **Montaža i puštanje u rad** — Naš tim vrši transport, montažu i tehničko povezivanje uređaja na samoj lokaciji. Radimo finalno kalibrisanje ekrana i sistema na licu mesta, nakon čega je uređaj spreman za prve korisnike.
6. **Tehnička podrška i održavanje** — Naša saradnja se ne završava montažom. Pružamo efikasnu tehničku podršku, vršimo redovno održavanje i radimo ažuriranje softvera (izmena animacija, promena grafičkih elemenata ili dodavanje novih funkcionalnosti).

## Tim
- Nikola Vučićević — CEO
- Mihailo Zlatanović — COO
- Vladimir Deanović — CTO
- Ozren Čolić — Product Developer
- Petar Kontić — Software Developer
- Ivan Ćalić — Electrical Engineer
- Nikola Čolić — Mechanical Engineer
- Anja Bogdanović — HR Manager
- Uglješa Trajković — Financial Manager
- Lana Dobrić — Digital Marketing Expert
- Sara Purhmajer — Graphic Designer
- Aleksandar Purhmajer — Graphic Designer
- Andrija Nikolić — IT Technical Support

## Česta pitanja (FAQ)
**Šta radi 365 Lab?**
Dizajniramo, razvijamo i proizvodimo interaktivne brend aktivacije, AI uređaje i pametne proizvode za događaje i brendove — hardver i softver od nule, bez preprodaje tuđih rešenja.

**Kako mogu da iznajmim aktivaciju za događaj?**
Javite se preko kontakt forme na https://365lab.tech/sr/kontakt, na kontakt@365lab.tech ili +381 65 290 0023. Predložićemo aktivacije prema tipu događaja, prostoru i publici, uz brendiranje po meri.

**Gde izvodite aktivacije?**
U Srbiji, regionu (Balkan) i širom Evrope — na sajmovima, festivalima, konferencijama, promocijama i korporativnim događajima.

**Da li pravite uređaje po meri?**
Da — od ideje i tehničke specifikacije, preko proizvodnje i softvera, do montaže i održavanja (npr. Cvetomat, Pix Totem, totemi po meri).

**Koliko košta?**
Cena zavisi od aktivacije, trajanja i obima brendiranja — pošaljite upit za tačnu ponudu. Besplatna konsultacija je dostupna.

**Da li aktivacije prikupljaju podatke za kampanje?**
Da, prikupljanje podataka (uz saglasnost korisnika) i analitika dostupni su kao opcija u većini softverskih rešenja.

## Blog (18 tekstova)
- Šta je Interaktivni Paketomat i kako pomaže tvom brendu da osnaži odnos sa kupcima? (https://365lab.tech/sr/blog/sta-je-interaktivni-paketomat-i-kako-pomaze-tvom-brendu-da-osnazi-odnos-sa-kupcima) — U eri u kojoj je pažnja potrošača najvredniji resurs, brendovi se suočavaju sa izazovom kako da zadrže, angažuju i inspirišu svoje korisnike. Klasične promocije i viđene
- Iskustveni marketing: o čemu je reč i zašto je ogromna prilika za tvoj brend? (https://365lab.tech/sr/blog/iskustveni-marketing-o-cemu-je-rec-i-zasto-je-ogromna-prilika-za-tvoj-brend) — Zapamtljivost je prvi, veoma važan korak ugrađenju identiteta jednog brenda. Iako ona sama po sebi nije dovoljna za uspešno poslovanje, jeste dosta bitna kada je u
- Kako storytelling menja način na koji kupci doživljavaju tvoj brend? (https://365lab.tech/sr/blog/kako-storytelling-menja-nacin-na-koji-kupci-dozivljavaju-tvoj-brend) — Storytelling i brend marketing – šta je šta? Kako priča brenda menja način na koji kupci doživljavaju tvoje proizvode i zašto je ključna za poverenje i lojalnost.
- Ponosno predstavljamo Print Press, najnoviju inovaciju iz našeg Laba! (https://365lab.tech/sr/blog/predstavljamo-print-press) — Zamisli događaj gde svaki gost dobija unikatnu naslovnicu magazina sa sopstvenim likom — i to za samo dva minuta.
- Globalni trendovi u marketingu: Šta znači biti "purpose-driven" brend u 2025? (https://365lab.tech/sr/blog/globalni-trendovi-u-marketingu-sta-znaci-biti-purpose-driven-brend-u-2025) — Kod marketing profesionalaca, dolazak nove godine predstavlja i dolazak novih prilika, ali i izazova jer se industrija munjevito menja i na globalnom i lokalnom nivou. Brendovi
- RECAP: 2024. godina u 365 Lab i šta pripremamo za 2025? (https://365lab.tech/sr/blog/recap-2024-godina-u-365-lab-i-sta-pripremamo-za-2025) — Za 365 Lab je godina za nama prošla u znaku inovacijai implementacije novih tehnologija (prvenstveno veštačka inteligencija), putovanju po regionu i Evropi i mnogobrojnim događajima na
- Iskustveni marketing NEKAD i SAD (https://365lab.tech/sr/blog/iskustveni-marketing-nekad-i-sad) — Sami počeci iskustvenog marketinga se vezuju uglavnom za suve prezentacije koje imaju za cilj direktnu prodaju. Moje prvo sećanje na ovakav tip iskustvenog marketinga je kada
- Softveri i aplikacije po meri – 365 Lab aktivacije (https://365lab.tech/sr/blog/softveri-i-aplikacije-po-meri-365-lab-aktivacije) — Znaju i ptice na grani; svi brendovi se suočavaju s izazovima kako da seistaknu i zadrže pažnju svojih potrošača. U tom kontekstu, 365 Lab nudi inovativna
- Da li inovacija košta? (https://365lab.tech/sr/blog/da-li-inovacija-kosta) — Iako ovo zvuči čak i preteći, inovacija je sastavni deo razvoja društva – lokalno i globalno – i pitanje nije da li ćemo je prihvatiti, već
- Offline marketing i/ili online marketing: prilike i opasnosti (https://365lab.tech/sr/blog/offline-marketing-i-ili-online-marketing-prilike-i-opasnosti) — Retko koji brend danas ne kombinuje prakse digitalnog i fizičkog marketinga, i to sa dobrim razlogom – kampanje koje daju najbolje rezultate dolaze upravo iz ove
- Marketing agencije u Beogradu – kako osigurati konkurentnost? (https://365lab.tech/sr/blog/marketing-agencije-u-beogradu-kako-osigurati-konkurentnost) — Kao neko ko je godinama radio u marketinškoj agenciji, ali i in house, svesna sam koje su to prednosti i izazovi u oba tipa okruženja.
- AI i marketing u Srbiji – šta je mit, a šta realnost? (https://365lab.tech/sr/blog/ai-i-marketing-u-srbiji-sta-je-mit-a-sta-realnost) — Veštačka inteligencija je jedna od glavnih tema kada je u pitanju budućnost biznisa, a više od bilo koje druge oblasti, njen rapidni napredak se ogleda u
- Šta digitalni marketing NE može? (https://365lab.tech/sr/blog/sta-digitani-marketing-ne-moze) — Vreme pandemije predstavljalo je ‘’biti ili ne biti’’ situaciju za mnoge biznise – svi su morali da prilagode svoje poslovanje novonastalim okolnostima – dosta biznisa nije
- Brend aktivacije: šta su, zašto su važne i kako da ih tvoj brend iskoristi? (https://365lab.tech/sr/blog/brend-aktivacije-sta-su-zasto-su-vazne-i-kako-da-ih-tvoj-brend-iskoristi) — Verovatno nije prvi put da čuješ za brend aktivacije – ali i da jeste, nikakav problem, sve ćemo detaljno proći u ovom tekstu!
- Prodaja i marketing – Kako da kupci dolaze sami? (https://365lab.tech/sr/blog/prodaja-i-marketing-kako-da-kupci-sami-dolaze) — Dobra stvar u marketingu je da, kada jedan pristup ne radi, uvek ima mnoštvo novih stvari da se isproba. Nadamo se da će ti ovaj tekst
- Tvoja marketing strategija VS globalni trendovi (https://365lab.tech/sr/blog/tvojamarketing-strategija-vs-globalni-trendovi) — Integracija veštačke inteligencije sa marketingom menja način na koji kompanije analiziraju podatke, personalizuju korisničko iskustvo i optimizuju kampanje.
- Da li CEO treba da bude glavno lice brenda? (https://365lab.tech/sr/blog/da-li-ceo-treba-da-bude-glavno-lice-brenda) — U proseku, navodno svako od nas vidi i do 5,000brendova dnevno. Ovo možda deluje nemoguće – da, kada izuzmemo sate za spavanje, vidimo294brenda u proseku po
- Brend marketing u 2024: Prepoznatljivost, poverenje, odgovornost (https://365lab.tech/sr/blog/brend-marketing-u-2024) — Iako danas pričamo o brend marketingu kao novom pristupu marketingu i prodaji, njegovi začeci datiraju iz sredine 20. veka!

## Dodatne informacije (nije nužno na sajtu)

- 365 Lab je ranije poslovao pod imenom 365 ADS.
- Aktivacije se isporučuju sa kompletnom logistikom: transport, montaža,
  brendiranje, tehničar na događaju i demontaža.
- Za svaku aktivaciju moguće je prilagođavanje softvera (jezik, vizuali,
  mehanika igre) identitetu kampanje.


---

# 365 Lab — full knowledge base (EN)

> 365 Lab is a Belgrade-based company with almost 15 years of experience designing, developing and manufacturing interactive brand activations, AI devices and smart products for events and brands — hardware and software from scratch. We work across Serbia, the Balkans and Europe. The website is available in 11 languages.

## Company facts
- Legal name: 365 Lab DOO
- Address: Šabačka 12, Belgrade, Serbia
- Email: kontakt@365lab.tech · Phone: +381 65 290 0023
- Web: https://365lab.tech (11 languages: sr, en, de, fr, el, it, es, pt, hu, ro, ar)
- Two business pillars: 1) renting interactive brand activations for events; 2) developing and manufacturing custom smart devices and software (vending, photo kiosks, AI totems).
- Clients and brands we have worked with: Air Serbia, Old Spice, Snickers, National Geographic, Heineken, Glovo, dm drogerie markt, Dexyco, Euroleague, La Roche-Posay, Levi9, Perwoll, Visa, EXIT festival.

## Interactive activations — hardware (28)
Activations are rented for events (trade shows, festivals, conferences, promotions) and custom-branded for each client. Pricing on request.
- **AI Drawing Bot** (https://365lab.tech/en/aktivacije/ai-drawing-bot): The robot sketches a portrait or a fun caricature of the visitor on the spot. After a photo is taken, the algorithm processes the image, and the robotic arm precisely draws the likeness on paper in front of the audience in under 60 seconds. Proizvod/ishod: Realistic portraits or fun caricatures. Dimenzije: Width 60cm x height 120cm x depth 60cm. Pogodno za: All types of events.
- **AI Teleport** (https://365lab.tech/en/aktivacije/ai-teleport): An advanced video activation leveraging AI and our proprietary software to "teleport" users into entirely new virtual worlds, from foreign lands to any custom scenario imaginable. Proizvod/ishod: User videos set in any custom scenario. Dimenzije: Width 85cm x height 195cm x depth 25cm. Pogodno za: Conferences, promotional events, trade shows.
- **AI Trident** (https://365lab.tech/en/aktivacije/ai-trident): This activation combines three screens and artificial intelligence to generate stylized user avatars based on a selected scenario or theme. Proizvod/ishod: AI-generated user avatars in a custom scenario of your choice. Dimenzije: Width 135cm x height 221cm x depth 135cm. Pogodno za: Conferences, themed events, trade shows, corporate celebrations.
- **AR Booth** (https://365lab.tech/en/aktivacije/ar-booth): Using augmented reality, users see themselves on screen alongside their favorite athletes, celebrities, or animated characters, capturing photos or videos together. Proizvod/ishod: Photos or videos with athletes, fictional characters, and more. Dimenzije: Width 150cm x height 210cm x depth 50cm. Pogodno za: Sporting events, film and music, shopping malls.
- **Bicycle Challenge** (https://365lab.tech/en/aktivacije/bicycle-challenge): An interactive stationary bike competition where participants aim to finish first or reach a specific goal. It integrates with an interactive totem or a smart vending machine, powered by our custom software. Proizvod/ishod: Client rewards for task completion. Dimenzije: Upon request (depends on the full setup). Pogodno za: Team building, sporting events, races, wellness, and similar themes.
- **Catcher** (https://365lab.tech/en/aktivacije/catcher): The rig randomly drops batons, basketballs, or footballs. Players compete to catch as many as possible to win a prize. The activation also features a screen for real-time score tracking. Proizvod/ishod: Rewarding users for completing a challenge. Dimenzije: Height 205cm, circle diameter 150cm. Pogodno za: Entertainment and outdoor events, sports-themed activations.
- **Fortune Teller** (https://365lab.tech/en/aktivacije/citac-sudbine): Users place their cup inside the device, directly under the scanner. An algorithm analyzes the patterns and displays a personalized message or prediction on the screen. Users can then easily download their reading by scanning a QR code. Proizvod/ishod: Personalized readings downloadable via QR code. Dimenzije: Width 30cm x Height 40cm x Depth 40cm. Pogodno za: Cafes, shopping malls, promotional events.
- **Claw Machine** (https://365lab.tech/en/aktivacije/claw-machine): A classic arcade machine with a mechanical claw. Users navigate a joystick to grab their prize from the glass display. Proizvod/ishod: Physical prizes inside capsules or coupons/vouchers. Dimenzije: Width 90cm x height 215cm x depth 80cm. Pogodno za: Retail, promotional events, shopping malls.
- **Drone Race** (https://365lab.tech/en/aktivacije/drone-race): This activation features a safe, enclosed drone racing course with custom-branded obstacles. All participants are provided with expert training and guidance on how to pilot the drones. Proizvod/ishod: A client reward for task completion. Dimenzije: Width 320cm x height 300cm x depth 600cm. Pogodno za: Tech conferences, corporate events, trade shows, and large-scale venues.
- **Photo Booth** (https://365lab.tech/en/aktivacije/fotokabina): A modern, enclosed photo booth complete with props. Users take their photos, and the system automatically applies a branded frame and prints the photos in seconds. Proizvod/ishod: Branded photo prints. Dimenzije: Width 210cm x Height 200cm x Depth 100cm. Pogodno za: Corporate parties, birthdays, and beauty events.
- **HoloTube** (https://365lab.tech/en/aktivacije/holotube): A device displaying 3D animations and products floating in mid-air, creating a stunning holographic illusion. Ideal for futuristic product showcases or grabbing attention at exhibition booths. Proizvod/ishod: 3D holographic product display or virtual speaker. Dimenzije: Height 215cm, diameter 110cm. Pogodno za: Trade shows, product launches, conferences.
- **Interactive Duo AI Totem 27''** (https://365lab.tech/en/aktivacije/interaktivni-duo-ai-totem-27): A totem featuring dual-sided screens and an integrated printer. While purpose-built for AI photography—allowing participants to instantly view and download personalized images—it is also compatible with a wide range of other software. Proizvod/ishod: AI photography in custom scenarios, branded games, knowledge quizzes, and surveys. Dimenzije: Width 65cm x height 195cm x depth 50cm. Pogodno za: Conferences, promotional events, and trade shows.
- **Interactive Smart Locker** (https://365lab.tech/en/aktivacije/interaktivni-paketomat): Users complete a quiz or play a quick game on the screen, triggering a locker door to automatically open and reveal their prize. Proizvod/ishod: Rewards or product samples dispensed from the compartments. Dimenzije: Width 240cm x height 200cm x depth 60cm. Pogodno za: Shopping malls, BTL campaigns, and product launches.
- **Interactive Totem 55''** (https://365lab.tech/en/aktivacije/interaktivni-totem-55): Our 'golden middle' when it comes to totems. Featuring a high-resolution 55-inch display, this totem is the ultimate all-rounder. It perfectly balances size and functionality, making it ideal for running branded games, interactive quizzes, or AI photo activations. Proizvod/ishod: Branded games, trivia quizzes, surveys, or digital AI photography (avatars). Dimenzije: Width 85cm x height 195cm x depth 25cm. Pogodno za: Conferences, shopping malls, trade fairs, hotels, public spaces.
- **Interactive Totem 75''** (https://365lab.tech/en/aktivacije/interaktivni-totem-75): A high-quality vertical touchscreen designed for user interaction: from providing event information and surveys to playing branded games, most notably Tapkalica. Proizvod/ishod: Client reward for task completion. Dimenzije: Width 150cm x height 210cm x depth 50cm. Pogodno za: Conferences, trade shows, hotels, public spaces, shopping malls, festivals.
- **iPad Booth** (https://365lab.tech/en/aktivacije/ipad-booth): A compact and highly mobile photo station powered by iPad, featuring professional ring lighting. Perfect for venues where space or budget is a priority. Proizvod/ishod: Instant digital photos, GIFs, or boomerang videos. Pogodno za: Small celebrations, fashion events, and promotions.
- **Kaleidoskop** (https://365lab.tech/en/aktivacije/kaleidoskop): An eye-catching and visually stunning walk-in installation. The interior creates infinite reflections of light and color using mirrors and LED screens, making it the perfect spot for capturing original content. Proizvod/ishod: An immersive 3D visual space with dynamic lighting effects. Dimenzije: Width 350cm x height 280cm x depth 250cm. Pogodno za: Festivals, fashion shows, beauty events, product launches, and promotions.
- **Kick Pass** (https://365lab.tech/en/aktivacije/kick-pass): A football activation where participants compete to hit as many illuminated targets as possible within a set time limit. Specialized software tracks and records live scores with precision. Proizvod/ishod: Leaderboard with live results and a client-provided prize for the top competitor. Dimenzije: Width 270cm x height 80cm x depth 270cm. Pogodno za: Sports events, fan zones, festivals, team building.
- **Magic Mirror** (https://365lab.tech/en/aktivacije/magic-mirror): An interactive, full-length mirror photo booth. Users pose in front of the screen with themed props, while the system instantly applies a branded frame and prints the photo in seconds. Proizvod/ishod: Branded photo prints. Dimenzije: Width 110cm x height 160cm x depth 60cm. Pogodno za: Corporate events, gala dinners, weddings, and proms.
- **Mash Machine** (https://365lab.tech/en/aktivacije/mash-machine): An interactive music table that lets users create their own tracks by simply moving blocks (representing vocals, rhythm, melody, and bass), no prior experience required. Proizvod/ishod: Real-time video of your custom music mix. Dimenzije: Width 80cm x height 100cm x depth 80cm. Pogodno za: Festivals, music events, and large-scale outdoor activations.
- **Money Grab** (https://365lab.tech/en/aktivacije/money-grab): Participants enter a transparent booth where a powerful airflow sends vouchers, banknotes, or prize slips into a swirling vortex. The objective is to grab as many prizes as possible within the time limit. Proizvod/ishod: Vouchers, coupons, or prize tickets caught mid-air. Dimenzije: Width 130cm x height 250cm x depth 130cm. Pogodno za: Shopping malls, trade fairs, giveaways, promotional events, and brand campaigns.
- **Mosaic Wall** (https://365lab.tech/en/aktivacije/mosaic-wall): Every photo is automatically printed in duplicate – one branded copy for the guest and another for the mosaic wall. Following a custom-tailored design, photos are applied like puzzle pieces to construct the final visual masterpiece. Proizvod/ishod: A massive collaborative wall mosaic crafted from guest photos. Dimenzije: Width 300cm x Height 220cm x Depth 100cm. Pogodno za: Team building, major corporate anniversaries, business celebrations, and conferences.
- **Print Press** (https://365lab.tech/en/aktivacije/print-press): A mobile mini-printing station that produces completely original branded material right in front of the audience. Guests are photographed, and the software automatically places them onto a custom-designed magazine cover. Proizvod/ishod: Personalized covers and mini-magazines starring your guests. Dimenzije: Width 100cm x height 200cm x depth 80cm. Pogodno za: Conferences, trade shows, corporate celebrations, anniversaries, and promotional events.
- **Reaction Game** (https://365lab.tech/en/aktivacije/reaction-game): Speed and precision are key in this challenge. Participants must hit as many randomly lighting buttons as possible within a set time limit. A central display shows the leaderboard in real-time, tracking the top competitors. Proizvod/ishod: Leaderboard with live results and client prizes for top performers. Dimenzije: Width 180cm x height 200cm x depth 50cm. Pogodno za: Sports events, trade show booths, outdoor events, team building.
- **Scream Booth** (https://365lab.tech/en/aktivacije/scream-booth): A soundproof booth where visitors are challenged to scream as loud as they can. A specialized system measures decibel levels and displays live results on screen as participants compete individually or in teams. Proizvod/ishod: Real-time noise level display and client rewards based on the loudest cheering. Dimenzije: Width 200cm x height 250cm x depth 150cm. Pogodno za: Festivals, sporting events, fan zones.
- **Smart Vending** (https://365lab.tech/en/aktivacije/smart-vending): A smart vending machine re-engineered to trade rewards for engagement instead of cash. Visitors earn samples or products by winning branded games, completing quizzes, or through physical challenges. Proizvod/ishod: Automated prize dispensing for client-provided items. Dimenzije: Width 80cm x height 200cm x depth 80cm. Pogodno za: BTL campaigns, shopping malls, trade fairs, and product launches.
- **100’’ Touch Table** (https://365lab.tech/en/aktivacije/sto-od-100): A massive horizontal touchscreen allowing multiple users to simultaneously explore digital content, navigate floor plans, solve puzzles, or engage in interactive touch-based gaming. Proizvod/ishod: Interactive catalog browsing, multiplayer gaming, and 3D presentations. Dimenzije: Width 270cm x Height 80cm x Depth 175cm. Pogodno za: Trade shows, museums, business conferences, and real estate showcases.
- **Vortex 360** (https://365lab.tech/en/aktivacije/vortex-360): Guests stand on a fixed circular platform while a rotating arm equipped with a high-speed professional camera orbits them 360 degrees. The system generates dynamic motion video effects that users can download instantly. Proizvod/ishod: Captivating slow-motion videos instantly downloadable via QR code. Dimenzije: Width 300cm x height 240cm x depth 300cm (including octagon). Pogodno za: Red carpets, fashion events, festivals, corporate celebrations, and brand activations.

## Software solutions (9)
- **Memory Game** (https://365lab.tech/en/aktivacije/igra-memorije): A classic branded memory game where users are challenged to find and match identical cards on screen within a set time limit. The software is fully customizable to match the client's brand identity, including the visual design of the cards themselves.
- **Face Recognition Games** (https://365lab.tech/en/aktivacije/igrice-prepoznavanja-lica): Cutting-edge software that uses real-time facial and expression detection. After a quick snap, the app instantly transforms the user into the game’s protagonist—letting them run, jump, and score points as the star of the show.
- **Quizzes** (https://365lab.tech/en/aktivacije/kvizovi): An interactive application designed for knowledge checks, surveys, or personality tests. Users engage with multiple-choice questions, while the software generates real-time results, personalized messages, or unlocks rewards based on performance.
- **Puzzle** (https://365lab.tech/en/aktivacije/puzzle): An interactive app where users drag and drop pieces to assemble a key brand visual, product image, or promotional poster against the clock, with the system tracking time and recording top scores.
- **QR Code Registration** (https://365lab.tech/en/aktivacije/qr-kod-registracija): Delivering complete digital event management—from attendee registration to post-event analytics. Our unified system seamlessly handles online sign-ups, mobile check-ins, access control, and real-time visitor tracking. Enhance the experience further with integrated gamification, surveys, and comprehensive reporting.
- **Bespoke Solutions** (https://365lab.tech/en/aktivacije/resenja-po-meri): End-to-end development of unique applications, games, and software solutions built from the ground up to match specific campaign requirements or creative concepts. This includes custom coding, advanced hardware integration, and bespoke UI/UX design. User data collection and advanced analytics are available as optional add-ons upon request.
- **Striker** (https://365lab.tech/en/aktivacije/striker): A custom-developed software solution (created for Snickers) featuring an interactive game where players control their shots via tablet, selecting the power and trajectory of each penalty. The entire experience unfolds on-screen, with real-time tracking and live leaderboards for all participants.
- **Tap Challenge** (https://365lab.tech/en/aktivacije/tapkalica): A fast-paced, dynamic game where users race against the clock to tap the screen with speed and precision. Collect branded items to score points while dodging obstacles.
- **Wheel of Fortune** (https://365lab.tech/en/aktivacije/tocak-srece): A digital take on the classic prize game. A simple tap on the screen spins the virtual wheel, featuring segments for prizes or discounts. The software includes a dedicated admin panel for fine-tuning win probabilities and prize distribution limits.

## Custom device & solution development
- **Shower Karaoke Booth (Old Spice)** (case study): At the EXIT music festival, we had the opportunity to design and build a unique activation that perfectly fit the Old Spice brand identity. We installed a real shower cabin that was actually a Karaoke Booth: participants chose their favorite song, performed their act in the shower, and then immediately downloaded the video of their performance via a QR code.
- **Airbus Replica (Air Serbia)** (case study): To mark the 10th anniversary of Air Serbia, our team realized another unique brand activation – a replica of an Airbus aircraft interior placed next to the Ušće Shopping Center. Visitors had the chance to experience a realistic flight simulation to six world destinations. The activation included custom-developed software and animations simulating takeoff and landing at selected destinations, accompanied by authentic cabin sound and window visuals.
- **Cvetomat**: A smart flower and sensitive goods shop operating 24/7 in all weather conditions. Cvetomat ensures the freshness of arrangements through a controlled slow-cooling system without dehydration, while the anti-vandal screen and multi-layered tempered glass guarantee maximum security and protection. The modular design allows for the customization of the number and size of boxes as desired. The system enables continuous sales for all payment types – cards, mobile apps, and cash – with instant receipt issuance via QR code. Remote monitoring of temperature and inventory status allows for easy and precise business control "at a click" via phone. Features: Integrated payment system with fiscalization; Custom number of boxes, shape, and design; User app — easy product selection and payment; Owner app — full device control from a phone.
- **Self-service Photo Booth (Pix Totem)**: A smart souvenir distribution device that merges digital experience and physical products in all outdoor conditions. Pix Totem is a self-service photo booth and vending machine with a modern design, equipped with a 1500-nit outdoor touchscreen and resistant to temperatures from -10°C to 50°C. Using AI technology and high-quality materials, the device provides visitors with a unique tourist experience through the rapid creation of personalized memories. The system enables easy and fast purchasing of original souvenirs (photos, magnets, postcards, and coins) with an integrated payment system. The AI software offers advanced options such as automatic background removal, group face swapping, and even photography for personal documents. Features: Integrated payment system and fast product manufacturing; AI software: background removal, face swapping; Photos, magnets, postcards, and souvenir coins; Exterior branding and custom software.
- **Custom Totems**: Multifunctional vertical touchscreens designed for direct user interaction, with the option of developing custom software tailored to the client's needs. The offer includes three standard models – Totem 75" is the best choice for interactive location maps and wayfinding due to its large dimensions, Totem 55" is ideal for branded games and quizzes, while the Duo Totem 27" (with screens on both sides and two separate computers) is perfect for AI Drawing Bot and avatar generation with an integrated printer. In addition to standard models, our team manufactures totems in completely custom dimensions and shapes according to specific project requirements. Features: Totem manufacturing in dimensions and shapes per client request; Custom software development: interactive location maps, AI Drawing Bot, applications; Duo model: two screens, two separate computers, and an integrated printer; Suitable for permanent installations: malls, fairs, hotels, and public spaces.

### Development process (6 steps)
1. **Initial Contact and Consultation** — The first step is defining goals and needs. Through an initial meeting, we analyze the space, target audience, and device purpose to propose optimal dimensions and software functionalities.
2. **Custom Hardware and Software Engineering** — Depending on the chosen solution, our engineering and design team creates technical specifications. In this phase, we define exact hardware components (screens, printers, computers, boxes) and develop dedicated software (AI Drawing Bot, interactive maps, quizzes).
3. **Production and Software Development** — The production deadline depends directly on the project's complexity, and our team will highlight it in advance. While the structure is assembled in the workshop using high-quality materials, the programming team simultaneously codes and brands the user interface.
4. **Rigorous Testing** — Before any transport, the fully assembled device undergoes an internal testing phase. Software and hardware are stress-tested in real operating conditions to guarantee maximum stability and a flawless user experience.
5. **Installation and Commissioning** — Our team handles transport, installation, and technical connection of the device on-site. We perform final calibration of the screens and systems on location, after which the device is ready for its first users.
6. **Technical Support and Maintenance** — Our collaboration doesn't end with installation. We provide efficient technical support, perform regular maintenance, and handle software updates (changing animations, updating graphic elements, or adding new functionalities).

## Team
- Nikola Vučićević — CEO
- Mihailo Zlatanović — COO
- Vladimir Deanović — CTO
- Ozren Čolić — Product Developer
- Petar Kontić — Software Developer
- Ivan Ćalić — Electrical Engineer
- Nikola Čolić — Mechanical Engineer
- Anja Bogdanović — HR Manager
- Uglješa Trajković — Financial Manager
- Lana Dobrić — Digital Marketing Expert
- Sara Purhmajer — Graphic Designer
- Aleksandar Purhmajer — Graphic Designer
- Andrija Nikolić — IT Technical Support

## Frequently asked questions (FAQ)
**What does 365 Lab do?**
We design, develop and manufacture interactive brand activations, AI devices and smart products for events and brands — hardware and software from scratch, no resold third-party solutions.

**How do I rent an activation for my event?**
Reach out via the contact form at https://365lab.tech/en/kontakt, kontakt@365lab.tech or +381 65 290 0023. We propose activations based on the event type, venue and audience, with custom branding.

**Where do you operate?**
Serbia, the Balkans and across Europe — trade shows, festivals, conferences, promotions and corporate events.

**Do you build custom devices?**
Yes — from idea and technical specification through manufacturing and software to installation and maintenance (e.g. Cvetomat, Pix Totem, custom totems).

**How much does it cost?**
Pricing depends on the activation, duration and branding scope — send an inquiry for an exact quote. A free consultation is available.

**Can activations collect data for campaigns?**
Yes, user-consented data capture and analytics are available as an option in most software solutions.

## Blog (18 articles)
- What is the Interactive Paketomat and How Does It Help Your Brand Strengthen Customer Relationships? (https://365lab.tech/en/blog/sta-je-interaktivni-paketomat-i-kako-pomaze-tvom-brendu-da-osnazi-odnos-sa-kupcima) — In an era where consumer attention is the most valuable resource, brands face the challenge of how to retain, engage, and inspire their users. Classic promotions and seen-it-all
- Experiential Marketing: What is it and why is it a massive opportunity for your brand? (https://365lab.tech/en/blog/iskustveni-marketing-o-cemu-je-rec-i-zasto-je-ogromna-prilika-za-tvoj-brend) — Memorability is the first, very important step in building a brand identity. While it isn't enough on its own for a successful business, it is quite crucial when it comes to
- How Storytelling Changes the Way Customers Perceive Your Brand? (https://365lab.tech/en/blog/kako-storytelling-menja-nacin-na-koji-kupci-dozivljavaju-tvoj-brend) — Storytelling and brand marketing – what’s the difference? How a brand story changes the way customers perceive your products and why it is key to trust and loyalty.
- Proudly presenting Print Press, the latest innovation from our Lab! (https://365lab.tech/en/blog/predstavljamo-print-press) — Imagine an event where every guest receives a unique magazine cover featuring their own face — all in just two minutes.
- Global Marketing Trends: What Does It Mean to Be a "Purpose-Driven" Brand in 2025? (https://365lab.tech/en/blog/globalni-trendovi-u-marketingu-sta-znaci-biti-purpose-driven-brend-u-2025) — For marketing professionals, the arrival of a new year represents the arrival of new opportunities, but also challenges, as the industry changes lightning-fast on both global and local levels. Brands
- RECAP: 2024 at 365 Lab and what are we preparing for 2025? (https://365lab.tech/en/blog/recap-2024-godina-u-365-lab-i-sta-pripremamo-za-2025) — For 365 Lab, the year behind us was marked by innovation and the implementation of new technologies (primarily artificial intelligence), traveling across the region and Europe, and numerous events.
- Experiential Marketing THEN and NOW (https://365lab.tech/en/blog/iskustveni-marketing-nekad-i-sad) — The very beginnings of experiential marketing are mostly linked to dry presentations aimed at direct sales. My first memory of this type of experiential marketing is when
- Custom Software and Apps – 365 Lab Activations (https://365lab.tech/en/blog/softveri-i-aplikacije-po-meri-365-lab-aktivacije) — It's common knowledge: all brands face the challenge of standing out and capturing consumer attention. In this context, 365 Lab offers innovative
- Does Innovation Have a Price? (https://365lab.tech/en/blog/da-li-inovacija-kosta) — Although this sounds almost threatening, innovation is an integral part of societal development – locally and globally – and the question is not whether we will accept it, but
- Offline marketing and/or online marketing: opportunities and threats (https://365lab.tech/en/blog/offline-marketing-i-ili-online-marketing-prilike-i-opasnosti) — Rarely does a brand today not combine digital and physical marketing practices, and for good reason – the campaigns that yield the best results come precisely from this
- Marketing Agencies in Belgrade – How to Ensure Competitiveness? (https://365lab.tech/en/blog/marketing-agencije-u-beogradu-kako-osigurati-konkurentnost) — As someone who has worked for years in a marketing agency, as well as in-house, I am aware of the advantages and challenges in both types of environments.
- AI and Marketing in Serbia – Myth vs. Reality? (https://365lab.tech/en/blog/ai-i-marketing-u-srbiji-sta-je-mit-a-sta-realnost) — Artificial Intelligence is one of the main topics when it comes to the future of business, and more than in any other field, its rapid progress is reflected in
- What Digital Marketing CAN'T Do (https://365lab.tech/en/blog/sta-digitani-marketing-ne-moze) — The pandemic era was a "to be or not to be" situation for many businesses – everyone had to adapt their operations to the new circumstances – many businesses didn't
- Brand Activations: What Are They, Why Do They Matter, and How Can Your Brand Use Them? (https://365lab.tech/en/blog/brend-aktivacije-sta-su-zasto-su-vazne-i-kako-da-ih-tvoj-brend-iskoristi) — It’s probably not the first time you’ve heard of brand activations – but even if it is, no problem, we’ll cover everything in detail in this text!
- Sales and Marketing – How to Get Customers to Come to You? (https://365lab.tech/en/blog/prodaja-i-marketing-kako-da-kupci-sami-dolaze) — The good thing about marketing is that when one approach doesn't work, there are always plenty of new things to try. We hope this text will
- Your Marketing Strategy VS Global Trends (https://365lab.tech/en/blog/tvojamarketing-strategija-vs-globalni-trendovi) — The integration of artificial intelligence with marketing is changing the way companies analyze data, personalize user experiences, and optimize campaigns.
- Should the CEO be the Main Face of the Brand? (https://365lab.tech/en/blog/da-li-ceo-treba-da-bude-glavno-lice-brenda) — On average, each of us reportedly sees up to 5,000 brands a day. This might seem impossible – yes, when we exclude sleeping hours, we see 294 brands on average per
- Brand Marketing in 2024: Recognition, Trust, Responsibility (https://365lab.tech/en/blog/brend-marketing-u-2024) — Although we talk about brand marketing today as a new approach to marketing and sales, its origins date back to the mid-20th century!

## Additional information (not necessarily on the website)

- 365 Lab previously operated under the name 365 ADS.
- Activations are delivered with full logistics: transport, setup, branding,
  an on-site technician during the event, and teardown.
- Every activation's software can be adapted (language, visuals, game
  mechanics) to the campaign's identity.