Sport
Sport
Olympic Committee of Serbia
The Olympic Committee of Serbia and 365 Lab have a successful long-term collaboration. In 2024, we had the pleasure of participating in several events leading up to the Olympic Games in Paris.
Perhaps the biggest event of all was the Olympic Parade in Belgrade when we counted down to the most important sports event in the world.
From our activations at the Parade, there were:
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Scream Booth that measured the support of the loudest fans
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Smart Vending + bike A simulation of a cycling race through Paris
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A mosaic wall for the fans of our delegation
In addition, our Holobox presented the story of the Olympic Torch in a modern way at the exhibition "Olympic Games - More than Sport."
Sport
Olympic Games in Paris - Serbian House
The 365 Lab team eagerly traveled to Paris, where during the Olympics we had the opportunity to connect Paris and Belgrade through a special portal at the Serbian House.
Our totem, this time as a "window to the world," linked the two capitals, allowing those in Knez Mihailova in Belgrade and visitors at the Serbian House in Paris to play various games against each other in real-time!
This project was realized in collaboration with the McCann agency and under the patronage of EXPO 2027.
Sport
Night of the Dragon
Also known as the "Balkan All-Star," the farewell match of Slovenian basketball legend Goran Dragic was another opportunity for 365 Lab to showcase our interactive activations, thanks to the invitation from the Spontanzo agency.
The Stožice Arena in Ljubljana was the home for this fantastic sporting event, and our Scream Booth was the most popular activation in the fan zone, with dozens of people waiting in line at all times.
Sport
Basketball Team Red Star Belgrade
On two occasions, we had the pleasure of collaborating with KK Crvena zvezda, and fans of the red-and-white team used our AR Booth to take photos with their favorite players.
While the youngest visitors were particularly thrilled, all fans enjoyed this activation, and augmented reality (AR) once again demonstrated its truly universal application.
Sport
Euroleague Final Four in Belgrade
Basketball enthusiasts know very well that the Euroleague Final Four is the pinnacle of the entire season and the moment when we get a champion, with four teams competing for the prestigious title, each supported by their passionate fans.
365 Lab had the honor of entertaining all the fans in the fan zone with the following activations:
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Laser Maze an enclosed space with laser obstacles where participants had to make precise shots
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AR Booth recording videos with players from their favorite team
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Holotube a lifelike hologram of the Euroleague trophy
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Scream Booth measured the efforts of fans to support their team
Sport
Visa Qatar World Cup
In anticipation of the previous FIFA World Cup, we enhanced the entertainment zone for fans of the Serbian national team.
We had the following interactive activations:
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Kick Pass a competition for those with the fastest and most accurate shots
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Personalized stickers featuring your image, name, and characteristics as a player
MUSIC FESTIVALS
Breath-taking events
EXIT festival
For several years now, July has been a very active month for 365 Lab, primarily because of the largest music festival in Serbia!
In 2024, we had a great time creating several fun activations for the festival's sponsoring brands:
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Custom Karaoke Shower Booth a shower booth where you can sing your favorite songs and then download a video of your "performance."
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Mash Machine (Heineken) a station that allows you to compose your own track by adjusting the bass, vocals, and music.
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AR Booth (Visa) photos with Ivana Španović and Nemanja Matijašević, representatives of our Olympic and Paralympic teams.
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AI Trident (Visa) personalized AI avatars of you as an Olympian in modern sports.
EXIT is not the only music event we participate in; we also engage in Beer Fest, Love Fest, Red Bull Sound Clash, and many others.
BEAUTY & FASHION
BEAUTY & FASHION
dm feel
On the occasion of its 20th anniversary, dm organized a big event at the Belgrade Fair that was truly diverse and had plenty to offer visitors.
For the 365 Lab team, this was an event filled with numerous activations:
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Vortex Booth (a circular platform with a rotating camera for red carpet-style shots)
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Smart Vendig with Software (by solving a memory game in a limited time, visitors received a free face mask)
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iPad Booth (a selfie station with branded filters)
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Magic Mirror (a photo booth in a modern mirror-shape for the best photos)
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Slope Display (a sharing station shaped like a phone booth)
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Kaleidoskop (an interactive setup in the shape of a hexagon, featuring hypnotic animations)
BEAUTY & FASHION
Perwoll Fashion Week
For two consecutive years, 365 Lab has had brand activations at Belgrade Fashion Week, an event that gathers the biggest fashion icons in the region. So far, we’ve featured the following devices:
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Vortex Booth (videos with special slow-motion effects)
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AI Trident (custom AI avatars as covers of fashion magazines)
The Stožice Arena in Ljubljana was the home for this fantastic sporting event, and our Scream Booth was the most popular activation in the fan zone, with dozens of people waiting in line at all times.
Gaming
Gaming
Gamescom
It would be strange for us to be in this business and not visit a gaming event, right? Gamescom is the largest event in this industry in the world, traditionally held in Cologne every year, and it truly is a massive gathering.
Our team presented the AI Trident to visitors, this time with avatars available both digitally and as printed cards. If you're wondering what kind of AI avatars those were, the answer is: of course, superheroes!
SHOPPING CENTERS
Shopping
BEO Shopping Center
Some of our most original activations and setups took place at the BEO shopping center, and you might have even participated in them!
Sambodrom
is famous as the samba parade in Rio de Janeiro, but it was also the name of our "dance" set up in this shopping center. Visitors enjoyed a fun interactive game on an enclosed platform, moving only on the green fields while avoiding the red ones.
What’s the ideal gift for her?
Many men ask themselves this question on March 8th, so we decided to help them out with a setup featuring artificial intelligence (AI) that provided personalized suggestions on what to buy for their better halves.
The FaBEOrgé Adventure
really stole the show as visitors tried to "steal" Fabergé egg while avoiding lasers, just like in the movies, and the task, though very fun, was anything but easy.
Shopping
Rajićeva Shopping Center
We had numerous brand activations at Rajiceva, and one of the most recent events was The Spot Air Max promotion: Claw Machine, Sketch Bot, and AI Trident. Claw Machine, AI Drawing Bot i AI Trident.
In February, for Valentine’s Day, we set up an enclosed photo booth that was thematically branded (as were the photo frames it dispensed), Smart Vending with a custom game for winning prizes.
Shopping
Galerija Shopping Center
In collaboration with Lilly Drogerie at SC Galerija, we participated in a series of promotional events featuring our interactive totem with voice commands.
The aim of each event was to present special promotions and discounted products in an interactive and dynamic way.
The above-mentioned Visa activation for the FIFA World Cup also took place at Galerija, and we are sure that we will participate in many more events at this location!
Non-governmental organizations
NGO
UN Women
One of our most significant activations, an immersive exhibition, was the "Safe Everywhere" campaign in collaboration with UN Women, aimed at creating a safe public space for women.
At Kalemegdan,
we set up sensory lighting and an SOS button that establishes a connection to a central hub with just one click, helping women in danger.
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