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Our corner for sharing insights. Here we write about things we've learned from experience, the latest industry trends, and details that can make your next event or device purchase easier.
Blog
What is the Interactive Paketomat and How Does It Help Your Brand Strengthen Customer Relationships?
In an era where consumer attention is the most valuable resource, brands face the challenge of how to retain, engage, and inspire their users. Classic promotions and seen-it-all
Experiential Marketing: What is it and why is it a massive opportunity for your brand?
Memorability is the first, very important step in building a brand identity. While it isn't enough on its own for a successful business, it is quite crucial when it comes to
How Storytelling Changes the Way Customers Perceive Your Brand?
Storytelling and brand marketing – what’s the difference? How a brand story changes the way customers perceive your products and why it is key to trust and loyalty.
Proudly presenting Print Press, the latest innovation from our Lab!
Imagine an event where every guest receives a unique magazine cover featuring their own face — all in just two minutes.
Global Marketing Trends: What Does It Mean to Be a "Purpose-Driven" Brand in 2025?
For marketing professionals, the arrival of a new year represents the arrival of new opportunities, but also challenges, as the industry changes lightning-fast on both global and local levels. Brands
RECAP: 2024 at 365 Lab and what are we preparing for 2025?
For 365 Lab, the year behind us was marked by innovation and the implementation of new technologies (primarily artificial intelligence), traveling across the region and Europe, and numerous events.
Experiential Marketing THEN and NOW
The very beginnings of experiential marketing are mostly linked to dry presentations aimed at direct sales. My first memory of this type of experiential marketing is when
Custom Software and Apps – 365 Lab Activations
It's common knowledge: all brands face the challenge of standing out and capturing consumer attention. In this context, 365 Lab offers innovative
Does Innovation Have a Price?
Although this sounds almost threatening, innovation is an integral part of societal development – locally and globally – and the question is not whether we will accept it, but
Offline marketing and/or online marketing: opportunities and threats
Rarely does a brand today not combine digital and physical marketing practices, and for good reason – the campaigns that yield the best results come precisely from this
Marketing Agencies in Belgrade – How to Ensure Competitiveness?
As someone who has worked for years in a marketing agency, as well as in-house, I am aware of the advantages and challenges in both types of environments.
AI and Marketing in Serbia – Myth vs. Reality?
Artificial Intelligence is one of the main topics when it comes to the future of business, and more than in any other field, its rapid progress is reflected in
What Digital Marketing CAN'T Do
The pandemic era was a "to be or not to be" situation for many businesses – everyone had to adapt their operations to the new circumstances – many businesses didn't
Brand Activations: What Are They, Why Do They Matter, and How Can Your Brand Use Them?
It’s probably not the first time you’ve heard of brand activations – but even if it is, no problem, we’ll cover everything in detail in this text!
Sales and Marketing – How to Get Customers to Come to You?
The good thing about marketing is that when one approach doesn't work, there are always plenty of new things to try. We hope this text will
Your Marketing Strategy VS Global Trends
The integration of artificial intelligence with marketing is changing the way companies analyze data, personalize user experiences, and optimize campaigns.
Should the CEO be the Main Face of the Brand?
On average, each of us reportedly sees up to 5,000 brands a day. This might seem impossible – yes, when we exclude sleeping hours, we see 294 brands on average per
Brand Marketing in 2024: Recognition, Trust, Responsibility
Although we talk about brand marketing today as a new approach to marketing and sales, its origins date back to the mid-20th century!
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